At Holy Roll, we aim to elevate one of life’s necessities and at the same time reduce plastic waste. We are shipping and wrapping our product using with zero plastic. Might I also add, that we look good while doing it. 

Designing everyday essentials for a more design forward, less wasteful world.

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Holy Roll was born around a kitchen table in Sweden, where three friends and partners came together with a simple question: How can we transform the ordinary into something extraordinary?
 

We looked closely at the products we all use and depend on every single day—things so basic, they’re often overlooked. Among them was toilet paper: essential, universal, but rarely designed with any sense of care, delight, or responsibility. We imagined a better way to deliver it—one that combines beautiful design, premium quality, and a commitment to reducing plastic waste.
 

Our first mission was to break free from plastic. We needed to do this with fully plastic-free packaging without compromising hygiene or convenience. We also set out to elevate the experience of the product itself—by wrapping each roll in thoughtful, elegant designs that bring a little joy to the mundane. 
 

We believe that when something looks good and feels good to use, it becomes easier to choose the sustainable option. Every Holy Roll product is created to help you make that shift effortlessly: to something that can elevate your bathroom aesthetic, respects the environment, and reflects your values.
 

And this is only the beginning. Holy Roll is our starting point in reimagining the everyday. We’re committed to reinventing household essentials—one thoughtfully designed,
plastic-free product at a time.

Elevate your everyday.